Digital Advertising

Mesa, a homegrown Filipino restaurant with about 70+ branches in the PH, had a goal of reintroducing the brand in a significant way - an endorser-driven campaign a Youtube trend as a central concept - Dingdong Dantes doing Mukbang and ASMR with Mesa’s best sellers.

The Collection Ad format on Facebook, also known as the Instant Experience has made it easier for brands to showcase seasonal products on their E-Commerce sites to targeted audiences by offering a fully immersive, fast-loading, full-screen, multimedia ad, without having to leave Facebook or Instagram.

Conversational commerce has been vital in nurturing relationships with the end consumer, in the absence of being able to go to your physical stores. Whether at the introductory and awareness phase of informing your target market of your features, advantages and benefits, and towards the end of funnel, when you're already giving them payment options.