Line Extension is a growth strategy that allows brands like Dove to constantly develop new products within the same personal care category. In 2019, as one of Dove's vendors for brand development, we were tasked to visualize packaging for a new line of conditioners that were created by a partner agency. This was so new during that time that global release of products hasn't officially started, and the brand needed to place more or less the final versions of the packaging on key visuals. Trivia: The process involved the Unilever office in Singapore sending a flat version to us here in the Philippines, so we can replicate the textures and different reflections seen on the actual packaging.
