CREATIVES FOR BRAND DEVELOPMENT

Influencer marketing has always been one of the key brand building strategies of Unilever. And it’s only natural that they would want to replicate the success of Cornetto’s partnership with the Taylor Swift Red Tour.

Just in time for Taylor Swift’s 2015 World Tour, Studio Bellare was tasked to revamp Cornetto’s packaging and develop key visuals based on her 1989 album.

Organic watercolor textures were developed by Studio Bellare to serve as the central visual element for the Taylor Swift themed packaging. The polaroid and marker typography were adapted to associate itself with the look of the 1989 album.

Once branding guidelines were finalized, these were then consistently applied across all packaging and collaterals and were cascaded to the following countries: Vietnam, Indonesia, Singapore, The Philippines and Australia. To date, regional agencies have created localized campaigns based on Studio Bellare’s original design.