One favorite project of ours in the early years of working with Dove, was to develop an advertorial design based on a draft TV commercial for the Indian market (the ad had little to no effects/was purely an offline edit). This was to be released in 2015 just in time for Dove Hair Fall Rescue's launch. The objective: using the concept of the ad, which reflects the target market's daily struggles with hair fall, how would we visualize it on print?
